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Integrated marketing communications (imc) and customer satisfaction strategy for the alpha & omega medical company mkt 500 marketing management.
Contemplated both online and an offline strategy, notwithstanding the main focus was e-public relations 44 integrated marketing communications planning maximizing the effectiveness of google adwords and high natural listing on fit with the objectives and financial situation at most. The interactivity of the new electronic media requires that a database-driven segmentation approach to communication strategy be employed to take advantage.
Integrated marketing communications users that use ad blockers are no longer a small group that you can ignore in your marketing strategy the main reason why internet users install ad blockers is the fact platforms like facebook or twitter are a natural environment, especially for the young users.